About Cynthia Florez

VP Sales

From selling Charms Blow Pops at age nine to growing with one of the hookah industry’s most recognized brands, Cynthia Florez has always had an entrepreneurial fire and a passion for connecting people through product and experience.

Her early sales instincts were sharpened through school fundraisers and family gatherings, where she quickly turned candy into capital. By her late teens, she was already navigating the nightlife scene in South Florida, promoting major nightclubs. Around the same time, she began stepping into the tobacco industry, first through a family connection, and later by using her hookah and nightlife expertise to help grow a hookah distribution business.

Her strategic vision, talent for sales, and ability to spot trends made her a standout in the industry. In 2010, Cynthia found her home with Social Smoke. What began as a simple business relationship soon grew into something more, built on mutual respect, shared values, and a deep commitment to quality. That connection led her to officially join the company, and she has played a vital role in shaping its direction ever since.

As VP - Sales, Cynthia leads with insight, integrity, and innovation. She has helped expand Social Smoke’s footprint across the USA and far beyond, driven by her skills in negotiation, market development, trend forecasting, and brand advocacy. With a genuine passion for the culture and community around hookah, she continues to be a key force behind the brand’s growth and global recognition. She looks forward to the day when the world can enjoy Social Smoke as much as she does.