Our Story

Passionately Independent Since 2003

Social Smoke was founded in 2003 with a bold vision: to create exceptional hookah experiences through innovation, quality, and independence. What began as a college project in a small bedroom has grown into one of the most respected names in the global hookah industry.

Driven by a deep passion for hookah culture and a desire to challenge the status quo, founder Ali Nadimi laid the foundation for a company that would not only sell hookah products but redefine what premium hookah tobacco could be. Soon joined by family members equally committed to this vision, Social Smoke evolved into a family-led venture rooted in dedication, resilience, and an uncompromising commitment to quality.

Redefining Hookah Tobacco

In 2005, Social Smoke embarked on a long and ambitious journey to develop its own tobacco. Dissatisfied with the quality and reliability of existing suppliers, we chose the more difficult path: creating a proprietary blend completely in-house. The result was Social Smoke Tobacco, launched in 2010 after nearly five years of intensive research, development, and testing.

Unlike many brands that rely on private label products or imported blends, every Social Smoke flavor is developed from scratch using high-quality ingredients and without artificial coloring. Our commitment to clean, vibrant flavor and premium craftsmanship quickly earned us recognition among enthusiasts and professionals worldwide.

Focused on Quality, Built to Last

At Social Smoke, long-term quality has always taken precedence over passing trends. As the industry has evolved, so have we—continually refining our operations to stay true to what we do best: crafting premium hookah tobacco.

In 2023, we took a significant step forward by adopting a decentralized manufacturing model. Our first facility under this model, located in Tunisia, enhances our ability to serve a global customer base more efficiently—while preserving the exceptional quality and consistency that have defined the Social Smoke brand since day one.

Looking Ahead: Innovation Through Collaboration

Social Smoke believes that innovation thrives through collaboration. We partner with like-minded brands, creatives, and industry pioneers to develop new and exciting products that enhance the hookah experience. Whether it's a collaborative hookah bowl or a limited-edition line, we embrace opportunities to push boundaries and explore new ideas.

Our Mission

To craft premium hookah tobacco with integrity, creativity, and authenticity—delivering unmatched flavor experiences for hookah lovers everywhere.